It’s easy to track (and trumpet) an increase in Twitter followers or Facebook “likes” – but do they represent behavior that benefits your business? 

Four Dos and Don’ts of Social Media Measurement | Bliss Integrated

When it comes to events like Social Media Week, as a B2B public relations professional, I have often felt like a diabetic kid in a candy store. All of those sweet consumer marketing social media success stories look delectable, but where are the treats for me?

Social Media Week, B2B-Style | Bliss Integrated

Importantly, the team learned valuable lessons about what it takes to engage in social media and get an event like this off the ground, which will be integral to MetLife’s future interactions in the social space.

Parenting Bloggers, Money and MetLife

But even when it’s universally available, it doesn’t change the strategic thinking that should inform the decision to “tweet or not to tweet” – and that’s true whether you deal in derivatives or donuts.

Twitter Caters to Biz, But Will Financial Services Bite?

“Every day, people die – they read newspapers. Every day, people are born – they won’t.” 

The End of Financial News as We Know It – And a New Beginning.