It’s easy to track (and trumpet) an increase in Twitter followers or Facebook “likes” – but do they represent behavior that benefits your business?
When it comes to events like Social Media Week, as a B2B public relations professional, I have often felt like a diabetic kid in a candy store. All of those sweet consumer marketing social media success stories look delectable, but where are the treats for me?
Importantly, the team learned valuable lessons about what it takes to engage in social media and get an event like this off the ground, which will be integral to MetLife’s future interactions in the social space.
But even when it’s universally available, it doesn’t change the strategic thinking that should inform the decision to “tweet or not to tweet” – and that’s true whether you deal in derivatives or donuts.
“Every day, people die – they read newspapers. Every day, people are born – they won’t.”