BlissBlog: Four Dos and Don’ts of Social Media Measurement

It’s easy to track (and trumpet) an increase in Twitter followers or Facebook “likes” – but do they represent behavior that benefits your business? 

Four Dos and Don’ts of Social Media Measurement | Bliss Integrated

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BlissBlog: Social Media Week, B2B-Style

When it comes to events like Social Media Week, as a B2B public relations professional, I have often felt like a diabetic kid in a candy store. All of those sweet consumer marketing social media success stories look delectable, but where are the treats for me?

Social Media Week, B2B-Style | Bliss Integrated